Protect the people who depend on you

Protection and planning for business owners, families, and individuals, from a California-licensed agent who explains every option in plain language before you sign anything.

California licensedCA DOI #0K85961
BBB Accredited, A+A+ rating
Founded 2025Woman-owned business
Roseville, CAServing families statewide

What does Ascend Financial Wellness Group do?

We work with business owners, families, and individuals to protect what matters, strengthen their financial foundation, and plan for the future. Our solutions include employee wellness benefits (SIMERP), business funding, life insurance, retirement income strategies, debt reduction, and legal protection.

Stronger businesses. Stronger teams.

We connect business owners with funding opportunities and employee wellness benefits (SIMERP) designed to support retention, expand access to care, and identify potential savings, all while keeping existing medical plans in place.

Protection for life. Strategies for your future.

From term life, Indexed Universal Life (IUL), and Whole Life to living benefits and final expense coverage, we match protection options to your needs and budget. Annuities and debt reduction strategies round out the conversation, with a focus on retirement income, financial stability, and the legacy you want to leave.

Experience that puts your priorities first.

With more than 30 years of experience spanning mortgage lending, retail management, and federal service, Cheri understands the value of listening, building trust, and making informed decisions. She takes the time to understand your priorities, explain your options clearly, and connect you with solutions that fit your business, your life, and your future.

Stability. Strategy. Legacy.

30+ yearslending, retail management, and federal service

Your coverage gap in 60 seconds

Move the four sliders and watch the number most families never calculate. This is the same first pass Cheri does on a call, before any carrier or product is mentioned.

Take-home is fine. Use the income your family would lose.

Until the youngest child is independent is a common choice.

Include any policy through work. Those usually end when the job does.

$915,000estimated coverage gap
Income to replace$750,000
Debts plus $15,000 final expenses$265,000
Total need$1,015,000
Coverage you have$100,000
The gap$915,000

An estimate, not a quote. It leaves out savings, Social Security survivor benefits, and future college costs, which is why the real conversation matters. Final expenses are assumed at $15,000.

How working with Cheri actually goes

Three steps, no homework you cannot finish in an evening, and nothing signed until you understand it.

1

A 20-minute conversation

Phone or video. Who depends on you, what you owe, what you earn, and what is already in place. Cheri listens more than she talks.

2

Options side by side

Two or three real quotes from carriers that fit your health and budget, with the trade-offs written out. Term, permanent, or a mix.

3

Application to approval

Cheri handles the paperwork, schedules any exam, and follows underwriting until the policy is in your hands.

Cheri Muniz taking notes during a consultation with a client

Meet Cheri Muniz

Founder and CEO of Ascend Financial Wellness Group, a California-licensed life insurance agent with more than 30 years across mortgage lending, retail management, and federal service.

Licensed in life insurance since 2016, Cheri founded Ascend Financial Wellness Group in January 2025 with one idea: financial wellness should be reachable for business owners, families, and individuals, not just people who already have an advisor. As a prior federal employee she works often with federal families, baby boomers, and women over 50, and every strategy she recommends is meant to be intentional, structural, and built to last.

30+years of experience
A+BBB rating, accredited
5service lines under one roof
CADOI license #0K85961

Building a team of trusted professionals

Health Insurance Brokers • Executive Recruiters • Business Brokers • Life Insurance Agencies • Mortgage Loan Officers • C-Suite Advisors

If you work with business owners and executive decision-makers, let's explore how we can create more value together.

Questions before you call

Cheri Muniz is currently licensed to offer insurance solutions in California, Florida, Michigan, Ohio, Texas, and Washington. Her California Department of Insurance license number is 0K85961.

If you live outside these states, let Cheri know. She can obtain the necessary state license to serve you, except in New York.

Business Funding, LegalShield, and Wellness Plans are available nationwide, as these programs are not insurance products.

Most families need enough to replace 7 to 10 years of income, plus the mortgage and other debts, plus final expenses. That usually lands between 10 and 15 times annual income.

The coverage gap tool on this site walks through the math in under a minute. Cheri then checks it against your real budget and the health questions carriers will ask.

A healthy person in their 30s can often get a $500,000, 20-year term policy for roughly $25 to $45 a month. Permanent policies such as IUL or whole life cost more because they build cash value and never expire.

Your age, health, tobacco use, coverage amount, term length, and policy type drive the price. Nothing is quoted until an application is reviewed, so treat any number online as a starting point.

Term insurance covers you for a set period, usually 10, 20, or 30 years, and pays only if you die during that term. Permanent insurance (whole life, universal life, IUL) lasts your whole life and builds cash value you can borrow against.

Term is the cheapest way to cover a big need for a set time, like raising kids or paying off a mortgage. Permanent fits estate planning, business succession, and people who want a policy that is guaranteed to pay out someday.

Simplified issue policies can be approved in days. Fully underwritten policies with a medical exam usually take 3 to 6 weeks because the carrier orders records and lab results.

Cheri sets expectations up front, handles the paperwork, and follows the application through underwriting so nothing stalls.

Read every question on the FAQ page

Start with a conversation, not a quote form

Twenty minutes with Cheri is enough to know what your family needs and roughly what it costs. No pressure, no obligation, and no jargon.